Key Responsibilities:
SEO Strategy Development:
- Conduct keyword research to identify high-value target keywords for on-page and off-page optimization.
- Develop and implement SEO strategies to increase organic search visibility and drive high-quality traffic to the website.
- Collaborate with content and marketing teams to create SEO-optimized content that aligns with business goals.
On-Page Optimization:
- Optimize website content, metadata, images, and internal linking to improve rankings.
- Conduct SEO audits to identify technical issues, content gaps, and improvement areas.
- Ensure that content and structure adhere to SEO best practices, such as keyword density, alt tags, headings, and URL structures.
Off-Page Optimization:
- Build and maintain a strong backlink profile to improve domain authority.
- Monitor and engage in link-building opportunities, guest posting, and outreach efforts.
Analytics and Reporting:
- Use tools like Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, or similar to monitor website performance.
- Create and present reports that highlight key SEO metrics, including organic traffic, rankings, bounce rate, and conversions.
- Track KPIs and adjust SEO strategies based on performance insights.
Requirements:
- 2-3 years of hands-on digital marketing experience.
- Proficiency in Google Analytics, Ads, Meta Business Suite, and email platforms.
- Strong SEO/SEM skills and experience with CMS tools.
- Analytical mindset with ability to translate data into actionable insights
- Certifications (e.g., Google Analytics, Meta Blueprint) are a plus.
Benefits:
- Competitive salary + Bi-Annually performance bonuses.
- 13th Month Bonus + Monthly Transport Allowance
- Comprehensive health insurance.
